WiFi Project: Updates & News

100s of Engineering teams will be erecting 300 foot towers across the USA and Canada. From start to finish, it takes 13 days to erect a tower and get it online. Every tower will be able to withstand an F5 Tornado.

All code and programming from the Arizona Frequency testing has been loaded into the main-frame computers, been thoroughly tested, and has been found to be working 100% perfectly.

This is great news because this means that no further programming is required, so the programmers are now sitting idle taking a well deserved break.

Mountainous Terrain testing is now all that is left.

The state of Oregon will not be included in the tests, as originally planned. Instead testing will commence in Colorado.

In addition to Colarado, mountainous terrain frequency testing will also be done in Washington, Idaho, and British Columbia.

Montainous terrain regions were selected to encompass different types of rock and ore found worldwide, including Granite (which is naturally radioactive) and Iron (which has magnetic properties).

As soon as the testing crews get freed up from their current testing contracts, we will begin.

If testing goes we anticipate, you can expect the service to launch soon thereafter.

Now would be a great time to become a Free Affiliate

If you are an ISP or hosting company, you can offer this service to your existing subscriber base while expanding your reach at the same time by going here and filling out the simple form (please note that after you fill out the form you will receive an email which requires confirmation, this may require turning off spam filters).

Making the Dream Happen

Bill Gates became the richest man in the world largely because of the contract Microsoft had with IBM to bundle MS DOS with every PC sold.

Now consider what it means for ItsYourNet and Affiliates to be contracted to be the exclusive resellers of this wireless service.

When the IPO happens, many will financially benefit through owning stock in the WiFi Corporation. However, the most fortunate people will be those ItsYourNet Affiliates who realize and understand what they are a part of - and act NOW.

The Global Wireless Internet is being formed through a Network of Affiliated Members. The Mobile Internet is literally being formed through the power of word-of-mouth and the Internet's viral marketing capability.

A good way to understand this Affiliate Network is to think in terms of Television or Radio Networks.

It is common practice for local TV or Radio Companies to maintain ‘Affiliate’ relationships with National Broadcasters as this arrangement is mutually beneficial.

Smaller markets get access to quality programming which helps to attract greater commercial revenue from local advertisers. The National Companies get program proliferation without the infrastructure cost and this garners commercial revenue from advertisers willing to pay for national exposure.

However, the monopoly these Networks enjoyed in days past is eroding because of Cable, Satellite and the Internet. The democratization of information and programming is dictating what CAN survive in this brave new world where the power of an informed consumer is being liberated like never before.

Most Cable Companies do not produce their own product but exist because of a mutually beneficial dynamism between viewer demand and the 3^rd party program supplier. They thrive on the ability to offer diversity of product to accommodate the wide range of consumer interests. Satellite TV has the added advantage of reaching consumers beyond the reach of cable.

Although the Internet has proliferated throughout the world at a phenomenal rate, most users are still limited to ‘Dialup’. Challenges such as access, security, functionality, standardization and mobility have prevented the Internet from a being a serious threat to the other mass media modalities.

However, now that these issues have been resolved the implementation of the Mobile Internet will have an even greater impact upon Cable, Satellite and the present Internet than they did on Television and Radio.

Look at what CD's did to the Vinyl Record Industry and what DVD's are doing to VHS. Now think about what VoIP (Voice over Internet Protocol) is doing to the Telephone Industry and the changes happening in the Recording Industry with MP3 technology - the list could go on.

The ability to deliver a product or service directly to the consumer or end-user is critical to any enterprise.

One only has to think of Wal-Mart to appreciate this dynamic.

The following outlines why this technology, disseminated through affiliated subscribers, will have a profound impact in the world:

The base price for the WiFi service will be around US$20. This will provide a Wireless Internet connection delivering the slowest public speed - which will be better than a T1 connection.

This makes it about 3 to 9 times faster upstream/downstream speed than the average DSL broadband connection and about 30 to 90 times faster than the average dialup connection. The top speed provides T3 connectivity @ about 44 Mbs which is 28 times faster than T1 - (between 840 and 2,520 times faster than Dialup).

This technology will be able to deliver speeds at the T-3 level for a higher cost - but the pricing hasn't been announced yet. This is where ultra high speed/density data streams - such as High Definition Television - would be accessed.

Now, imagine XYZ Cable Company set up their marketing strategy similar to ItsYourNet 2-Tier Free Affiliate Program.

The ‘Affiliate’ status is absolutely free and is only required if someone wants to financially benefit from the arrangement. There is no commitment to buy or an obligation to do anything because of this affiliate relationship.

To keep this simple, let’s say 10 people registered as XYZ Cable Company ‘Affiliates’.

These 10 affiliated subscribers now have the right to affiliate others with XYZ Cable Company.

Let’s say a monthly cable subscription is US$20.

So, let’s say you are one of these affiliates and you referred 10 new affiliates to XYZ Cable Company and these 10 then subscribed to XYZ cable service.

As an XYZ Cable Company Affiliate, you would be paid $4 residual each and every month your referred affiliates maintained their monthly subscription (the same as what ItsYourNet is expecting to pay from the WiFi subscription).

That would mean if all 10 subscribers maintained their subscription, XYZ Cable Company would send you a cheque for 10 * $4 = $40 each month.

Let’s say each of your referred subscribers also referred 10 subscribers.

Now, since this is a 2-Tier Free Affiliate Program this would mean you would have 10 * 10 subscribers in your 2nd Tier and XYZ Cable Company would pay you 100 * $4 = $400 on that 2nd Tier.

So, you would receive $440 in residual payments from XYZ Cable Company each month your referred affiliates and their 1st Tier (your 2nd Tier) affiliates maintained their subscription.

In case you're thinking this is some kind of pyramid scheme, please consider the following:

Why would a mainstream company (let alone a mainstream Cable Company) market their service this way

Could you ever imagine them incorporating such a program?

Of course not!

There are many reasons why not.

Why would they? - is the first reason that comes to mind.

Why would they market this way when they are limited by a geographically and technologically imposed number of potential subscribers to profit from?

How far can they extend their cable network anyway?

Would they have a subscriber base in an urban center 100 miles to the north or south, to the east or west?

Of course not! The expense to lay cable at those distances would be prohibitive. They could never realize a profit. Even if they set up operations in other centers, it still would not be economically feasible to service residents in rural areas.

Why would they employ such incentives to increase their subscriber base when they can get away with lotto-like promotional incentives?

People are not conditioned in their minds to expect a mainstream company to act in any other way.

However, what kind of impact would it have on people if it became clear that a mainstream company DID act that way?

It couldn't be just any kind of mainstream company - it would have to be an exceptional company with a unique product and universal appeal - and no competition.

Are you beginning to see how a marketing program, such as I've described, could instantly be perceived as mainstream in short order? Especially when you consider that the entire world’s population is our market place!

There is a 3 year window to establish this Network. We know that, in this three year period, there will be no one with the technology and resources to compete with us.

Now three years isn't a lot of time - but it is long enough for the phenomenon of viral marketing to take hold.

The Internet is already established to facilitate this kind of marketing. Word gets around fast when there's something extraordinary to share.

Once a Network Operations Center (NOC) is established in an urban center - then the Repeater Tower array will extend the network via the geographic density of the ItsYourNet Affiliate base.

The central hub will probably consist of one core and 4 towers (N-S-E-W) surrounding the city. This would provide an initial broadcast radius of over 100 km.

Now going south, the people in the next major center would see they are next in line to extend the array in that direction and as the ItsYourNet Affiliate base reflects the demand for coverage by the residents of that area - then a Repeater Tower would be built there.

So this scenario will be carried out in a contiguous fashion until one Repeater Tower Broadcast footprint intersects with another until the whole Continent is covered.

As the Internet community gets wind of what's happening the Affiliate base will expand in anticipation of service. The dynamics of supply and demand will dictate the Network expansion rate and sequential direction.

Again, consider the uniqueness and exclusivity of what ItsYourNet Affiliates have been given the right to share with the world… and recognize something that truly is an opportunity of a lifetime!

Local Municipalities

The economic viability of communities has always been related to energy and communication links whether by sea, road, rail, air, the grid, newspaper, telegraph, telephone, radio, television, computer and now in the Information Age - the Internet.

Cities already recognize broadband as perhaps the single most important factor in transforming their local economies and the lives of average citizens but at what political cost do they gamble their integrity to ensure their citizens don't get left in a technological dark-age. Some municipalities will have a real dilemma in adapting to emerging technologies because of past contractual obligations made with present technological monopolies.

It’s a ‘Catch 22’ for municipalities but when they get wind of this technology they will have the solution they have been looking for because the monopoly issue will be resolved democratically.

It will be settled by the people themselves as they realize the Internet really belongs to them - as they discover the mechanism whereby they may repossess it.

Municipalities will discover the High Speed Internet they seek is evolving around them through the entrepreneurial dynamic between this WiFi Corporation and citizen end-user.

Any contractual obligations the municipalities are under simply will not be renewed.

And who's going to stop them in a democratic society?

The article "Let There Be Wi-Fi" written by Robert W. McChesney and John Podesta and published by the Washington Monthly provides an insightful assessment of the survival instincts of local communities to be part of the 21^st century global communications community

Form follows Function

Our patented wireless technology will spawn the development of a whole new generation of peripheral support industries which, by necessity, will be standardized to work on our network.

What do you think will happen to the cellular industry when products such as the new generation Pocket Computer is integrated with the latest Mobile Phones and there being only one global network which can deliver secure mobility at T1-T3 speeds Up and Downstream anywhere you travel?

Imagine a pocket sized device that can function as a mobile pocket computer (with the capabilities of a desk-top computer) radio, television, telephone, camera, VoIP conference centre, ipod or itunes player, play-station, etc. and dockable (to integrate with full-sized peripherals at home or office) - and which can only be viable when connected to the one global network capable of facilitating such functional access – at a base rate of around US$20 per month!

Cellular Manufactures will be compelled to retool/reinvent to offer such devices in order to remain in business. Since the ‘traditional’ cell-phone will be seen to operate within the limitations of an outmoded cellular-transport technology - corporate production will quickly adapt to accommodate consumer demand - just as was the case with the Vinyl Record Industry in the light of CD/DVD technology.

As is the case with any new technology, form follows function.

With the invention of the automobile it took a while for manufacturers to purge the ‘horse and buggy’ era from their thinking as the functional form of the automobile evolved. As the adaptation to this mobile Internet progresses people will eventually refuse to use a Model ‘T’ or Moped when so many folk are flying past them in vehicles designed to function for optimal performance on the global mobile superhighway.

If you can imagine such a device…how soon would you want one?

There must be a better Way

Legal precedents reflect acquiescence toward positive technological advancements within the sociological and economic fabric of society. Also, because of eCommerce trends there occurs a viral dynamic throughout the Internet community for those products or services too good to resist.

Established monopolies, such as the Telco Industries, will have no more of an advantage in capitalizing upon this technology than anyone else. You can get a sense of this dynamic through a recent CRTC ruling on limited regulation for Voice over Internet Protocol (VoIP) telephone services to foster competition.

As this recent CRTC ruling news release points out; ‘Local telephone markets are among the few remaining telecommunications markets in Canada that are regulated by the CRTC. The CRTC opened these markets to competition in 1997. The continued regulation of the incumbent local exchange carriers reflects the fact that they continue to have market power and competition is not yet entrenched in those markets.’

The computer and Internet are evolving in such a way that the march of progress (in the information age) is blurring those lines of delineation which have separated various ‘traditional’ communications industries. The CRTC decided that VoIP is a phone service and had the right to exist and develop its potential within a competitive environment - unhampered by the big boys on the block.

As new technologies are developed (which are accepted in the light of a progressive society) then the regulatory trend is to make room for them to flourish in a competitive environment.

Just because the Phone Industry has been traditionally defined by wires and switches and the Cellular Industry by microwaves and microchips doesn’t mean someone is prohibited from inventing ‘a better mouse trap’.

Please excuse the skewed metaphor but it makes a point – it doesn’t make sense to continue doing something a certain way when a better way exists to achieve the same objective - plus so many more unexpected applications and benefits.

Can you now imagine a world without the Personal Computer or Personal Transportation?

What kind of world would those with who had a vested interest in the ‘Typewriter’ or ‘Horse and Buggy’ Industries prefer to live in - now?

For those from that era (who are still alive) the answer would probably depend upon how they adapted to ‘change’. There are some inventions that address fundamental needs so effectively that the world will flock in droves to embrace them - despite protestations from the established, yet more primitive, technological monopolies.

The marketplace will make room for innovations which will deliver a product or service better, faster, more completely and cheaper than currently is experienced. If the regulatory and business sectors permits such an environment for growth and consumers are given unbridled access to ‘a better mouse trap’ - the demand will be predictable.

Be a part of the winds of change. TodaysWifi.net

The Impact of a Global Wireless Internet

Now think about what is about to happen with this Mobile Network.

When operations are initiated in an area - the Network Operation Centre (NOC) is built first. This is the hub from which Repeater Towers radiate. At this point it is believed that the number and location of Affiliates will dictate when and where Repeater Towers will extend the Array within the NOC operational parameters. These parameters are not dependant upon user load but more to do with accounting and general business operations. Theoretically, the Array could be extended into infinity.

This technology, together with the resources available, will accommodate bandwidth demands without degradation from the amount of simultaneous users connecting. So, if you are subscribed to a T-1 connection, then, that is what you will have - 1.5+ mbs upstream and 1.5+ mbs downstream connectivity. The same applies to a T-3 subscription at 44+ mbs.

The Wi-Fi signal is secured with better than a 128-bit SSL encryption - so no firewall hardware is required.

There is no question that standardization is necessary for global mobile Internet operability just as roads are the essential infrastructure for automobiles to drive on.

The information superhighway is essential to the unification of the global Internet community and when the world discovers a global wireless network that can get them to where they want to go more effectively, more completely, more cheaply and even provide an income - the demand will be predictable.

Current Wi-Fi hot-spots can provide broadband access but who is going to unify all the disparate protocols or has the investment resources to gamble that present technology will, or can be, universally accepted?

The cell-phone Industry has laid the foundation for us to appreciate the 'mobile' trend but its technology and the reality of competing monopolies severely limit the realization of a Global Wireless Internet.

Satellite Internet can beam directly to a stationary receiver at broadband speed but satellite technology requires ‘line of sight’ between satellite and dish receiver. For certain applications the transmission distances (the signal travels up to the satellite and then back down to a dish receiver) pose a real problem. This 'high latency' is unacceptable for users who demand real-time response (e.g. gamers). These limitations may be acceptable for Satellite Television and Satellite Radio but not for Satellite Internet.

Satellite radio services such as XM Radio and Sirius are not transmitting directly to subscribers but (like cellular networks) they use an extensive ground network of repeaters, which rebroadcast the satellite signal to the mobile digital radio receivers.

For these reasons Satellite Internet will never achieve mass acceptance for users who will come to expect their connectivity to be fast, accessible and truly mobile.

Local radio broadcasters and Internet radio providers will quickly adapt to the Mobile Internet because it will facilitate enhanced mobility, deliver digital quality, extend user function, widen artistic expression and expand listener’s horizons. Radio broadcasters who are still using analogue technology are facing the looming prospect of regulatory agencies mandating digital implementation. Going 'digital' is very costly and so this Wi-Fi Network may well be the answer for these companies.

The Cable Industry is limited by its cables and the Phone Industry by its wires. They definitely are not a mobile technology. The technological trend has always moved society toward a communications convergence - with the inevitable and ultimate destination being the mobility pinnacle.

There will always be specialized needs for wires and cables but in terms of mass acceptance these Industries will have difficulty retaining the majority of their present subscriber base. Unless they integrate them with this mobile technology through the Privately Branded ISP program their customers will eventually migrate to the Mobile Internet through grassroots association with ItsYourNet Affiliates.

Cable Television is beginning to deliver High Definition programming but given the limitations of their technology and a subscriber base circumscribed by the last mile of cable how are they going to compete with a Mobile Internet Network capable of delivering High Definition Data Streams - anywhere?

How is Broadcast TV going to continue in their present structure when - even now - they can no longer maintain market share already slipping away due to Satellite, Cable and the Internet.

These are just a few examples of how this Mobile Internet will impact the world.

As we move forward the ramifications will become more apparent.